A shop
front is like the face of your business. Shops are not any new innovation of the
recent century, the history of shopfronts goes back to the time we have known
trading. With time, innovation and new ideas, things change and we keep moving
towards betterment and so is true with shop fronts. The style of shopping, the
infrastructure of shops, and pattern and ideas of shopfronts have vastly
changed.
The primary
factor which remained constant during all these evolutions is competition. It
will not be wrong if I mark competition as one of the major causes behind the
ever-renewing trend of marketing. Everyone wants to lead the market by
attracting the biggest pool of customers, and this desire and need mandate them
to continuously look out for the ways of presenting their goods uniquely.
If we
particularly talk about the shopfronts and market of the UK, a gradual shift
was noticed during the medieval period when the shopping stalls were converted
into permanent shops, begetting around forty thousand shopkeepers in Wales and
England. From then, the UK market and shopfront designs have seen tremendous
evolution.
Medieval Period (476-1492)
During
this period, glasses were considered as a luxury product and hence, the
glazed doors and windows were majorly reserved to only the rich classes. At
that time, a pair of wooden shopfronts
on the windows of shops was the only affordable option. These wooden shutters consisted
of two parts where the upper shutter was used to secure the goods and the lower
shutter was folded in order to make a table over which the products offered by
the shop for sale were presented.
Georgian Period (1714-1830)
During
this period, the most popular design of shopfronts included a pair of windows
on either side of the central door. The windows used to be oriel and
bow-fronted and the central door used to be half-glazed. While this design
remained immensely popular until the late eighteenth century, the start of the nineteenth
century introduced materials like steel, cast iron, and plate glass. The tall
shopfronts designed using these elements were a reflection of elegance.
Victorian Period (1837-1901)
This
was the period when the UK has seen a notable urban expansion or urbanization
i.e. the number of shops in the cities and towns of the UK abruptly increased.
The shopfront designs during this period included a decorative ventilator of
cast iron, fascia of timber or glass and tall windows. This period also witnessed
the widely used sun blinds and roller
shutters of timber.
Early 20th-Century Period
(1900-1940)
While
the 17th and 18th centuries beautified shopfronts, the early 20th century
brought some striking and daring shop fronts. These Edwardian shop fronts of
the early 20th century usually consisted of brass exotic brass and hardwoods.
While the material of shopfronts changed during this period, the design
remained almost the same as what we had in then Victorian period. The designs
of this period can be best traced through the Paris Exhibition of 1925 where
smooth shop fronts, striking signage, and angular windows changed the patterns
of commercial architecture.